Jon Young has spent more than a decade covering the gambling industry from the inside out. He started in print editorial at a time when consumer poker magazines were still a dominant format, moved through the transition to digital, and has since built a freelance practice focused on iGaming content that holds up under scrutiny. He writes for operators, affiliates, and SEO agencies, and his work appears across some of the more credible addresses in the English-language gambling publishing space, including Bookies.com and outlets connected to Gambling Insider.
This page exists to make that background transparent. What follows is a straightforward account of his experience, how he approaches his work, what he will and will not write, and how to get in touch.
Career Background and Industry Experience
Jon’s entry into gambling journalism came through print. He worked on a consumer magazine tied to the gambling.com brand and contributed to what was, at the time, Europe’s largest poker print publication. That period involved writing for a general gambling audience under tight editorial deadlines, with a strong emphasis on accuracy and readability. The subjects ranged from live poker tournament coverage to casino reviews, payment methods, and the regulatory shifts that were reshaping the industry at the time.
When the print market contracted and digital affiliate content became the dominant format, Jon made a deliberate move into copywriting. Rather than treating it as a downgrade, he applied the same approach he’d developed in editorial: understand the subject properly before writing about it, interrogate the brief before touching the keyboard, and produce content that would hold its value beyond the publication date.
He now works across the iGaming vertical in a freelance capacity, taking on long-form guides, operator reviews, payment and banking explainers, slot and game reviews, and SEO-driven informational content. His client list has included iGaming SEO agencies, affiliate platforms, and individual operators. He has written press releases for brands including Book-Vegas.com, one of which was directly credited by the client for driving new business.
He is also the person behind the iGaming Writer operation, a UK-based specialist content service focused exclusively on the gambling sector.
Areas of Specialisation
Jon’s output spans the following areas of the iGaming space:
Online casino content. Slot and game reviews, bonus explainers, casino platform assessments, and responsible gambling guidance.
Sports betting. Betting guides, market explainers, operator comparisons, and articles tied to specific sports verticals including poker and racing.
Payments and banking. This is an area Jon has written on extensively. Payment method guides, deposit and withdrawal processes, and the specific friction points that players encounter when funding accounts or withdrawing winnings.
Poker. Jon has followed the live and online poker circuit for most of his career and covered events including the Irish Poker Open. His poker writing covers strategy, tournament formats, operator platforms, and industry developments.
iGaming SEO. He works directly with SEO agencies and affiliate managers, producing content structured around search intent in regulated and grey markets.
Publications and Platforms
Jon’s work has been published on or produced for:
- Bookies.com – where he is listed as a named author
- Gambling Insider – an industry trade publication he has maintained a long association with
- Book-Vegas.com – press release and promotional copy
- gambling.com – via the print magazine associated with that brand
- Consumer poker print publications in the UK and European market
He has also produced white-label content for iGaming SEO agencies, meaning some of his output has appeared under other bylines as a standard feature of that commercial arrangement.
Editorial Standards and Independence
Jon does not accept payment in exchange for positive reviews or altered editorial positions. When he reviews a casino, sportsbook, or payment method, the assessment reflects his actual evaluation of the product. Clients can brief him and provide factual material, but the conclusions in his published work are his own.
He does not write content he considers misleading. That includes bonus terms presented without the relevant wagering conditions, claims about withdrawal speeds that are not consistent with actual operator processing times, or responsible gambling content that reads as token box-ticking rather than genuinely useful information.
When he works with operators or affiliates, those commercial relationships are disclosed where platform editorial policies require it. On platforms with their own disclosure standards, those standards apply. On his own content, he flags sponsored or commissioned material clearly.
He will turn down work that conflicts with these positions, and has done so.
Responsible Gambling
Jon treats responsible gambling as a substantive subject, not a legal checkbox. His iGaming content is written for adults who have already chosen to engage with gambling products. His job is not to promote gambling as a wealth strategy or to obscure the statistical realities of the products he covers. Bonus reviews include wagering requirements. Casino guides reference deposit limits, self-exclusion tools, and cooling-off features where relevant. Articles directed at recreational players are written with that audience in mind.
He does not write content that targets vulnerable people, encourages chasing losses, or frames problem gambling services in a way designed to be avoided rather than used.
In Australia, players seeking help can contact the Gambling Help Online service at 1800 858 858 or visit gamblinghelponline.org.au.
A Note on AI and Content Integrity
Jon’s work is human-written. He has been vocal about this professionally, including publicly documenting instances where genuinely human-written iGaming content has been incorrectly flagged by AI detection tools. He does not use AI to generate drafts. Research, fact-checking, and editorial judgement are done manually.
This matters in iGaming specifically because the accuracy of product details, regulatory information, and payment terms has a direct effect on readers making real financial decisions.
Contact Jon Young
Jon takes on freelance work from iGaming operators, affiliates, and SEO agencies. He is currently available for:
- Long-form casino and sportsbook content
- Payment method and banking guides
- Slot and game reviews
- Poker editorial and analysis
- Press releases and product copy
LinkedIn: linkedin.com/in/jon-young-82228a29
For project enquiries, the most direct route is via LinkedIn message. Response times are typically within one business day.